Mashable!: Online Peer Pressure Boosts Voter Turnout [STUDY]

Mashable! Founded in July 2005, Mashable is the world's largest blog focused exclusively on Web 2.0 and Social Media news. Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what's new on the web and offering social media resources and guides.

Online Peer Pressure Boosts Voter Turnout [STUDY] Sep 14th 2012, 14:27 Online peer pressure has yielded a positive effect for the political realm, according to a new study conducted by the University of California in San Diego. Researchers found that a single Facebook status posted on Election Day during the 2010 midterm elections convinced about one-third of a million more people to show up at the polls. The study -- published in Nature -- compared two groups of Facebook users who saw on their newsfeeds altered versions of a nonpartisan post encouraging voting. One group of users saw a message reminding them to vote. The other group saw the same message, but this time, the user saw Facebook friends who had interacted with the post by clicking "I… Continue reading... More About: election 2012

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